I many times stumble upon really interesting pieces of creative work that resonates with me. For example I loved the use of the laces in this Starbucks/ASU project to evoke the correlation between educational achievement and job opportunity. This certainly helps Starbucks in sharing one of their values while making clients’ hearts warmer about giving them their business.
I really like the simplicity of this print ad design. Beautiful imagery meets flat user interface from the app, creating a relaxing and convincing piece that will remind one to experience the app for their next travel plan.